is an online platform that allows people from all over the world to get a first-hand experience of the glorious Indian ethnic fashion.

The young website currently works extensively with women’s fashion – with splendid saree – the cultural Indian ensemble - at its centre. Backed by 35-years old, highly revered and trusted apparels’ brand Asopalav, brings on board an inherent assurance of profound research, uncompromised quality and amazing designs.The soul of this endeavor lies in the richness and depth of Indian crafts and handloom arts. believes that these traditional, amazing arts must get the platform they deserve. We also hold Saree, the ubiquitous symbol of Indian fashion, in great esteem, and look for innovative ways to promote it globally.


Founded and Initiated


Work force


Merchandise Count


Procurement Partners


Stylists and Designers


Machines in the Customization Unit


Dedicated Tailors

An Entire Floor as….

A customization unit

Headquartered in the
Asopalav Mall,
Satellite, Ahemedabad
The Western Indian state of Gujarat

Patrons from

…all over the world!



  • Indian ensembles like sarees, salwar suits, lehengas, blouses, Anarkali suits, tunics and more
  • High quality, competitively priced, latest and trendy Indian fashion
  • Pure silk sarees and rich handloom sarees like Patola, Kanjeevaram and Banarasi sarees
  • One of the most sought-after, designer bespoke Bridal and Wedding Outfits collection in sarees, salwar kameez and lehenga choli

Customer-friendly solutions

  • Superior tech interface that’s smooth and easy to use
  • Well-researched content blog with amazing stories, tips and fashion fundas
  • Splendid, fashion forward collections that will help you stay ahead in sartorial race

The Enviable Backbone – Asopalav Silk India Private Ltd. is promoted and run by the leading Indian fashion-wear brand Asopalav – based in India’s entrepreneurial state of Gujarat. Asopalav has the trust and hearts of millions of Gujaratis. Generations of Gujaratis have believed in Asopalav whole-heartedly. Whether they are in Gujarat or in any part of the world, Asopalav is their first choice, when it comes to weddings, celebrations, Indian outfits, Gujarati Saris and Lehenga (Chaniya Choli). is Asopalav’s online entity that brings with it the same values of great quality and authenticity.



Initiated by two young founders - Simol Bhansali & Jateen Mehta, had a definitive starter’s advantage, by the way of rich customer insights, procurement base and a keen understanding of the textiles and apparels market. From the initial stumbling blocks of working consistently to enhancing customer experience and web-interface to forging strong vendor networks to ensuring the pricing remained reasonable – saw and conquered it all. Managing and countering delays has never been easy. Sourcing popular merchandise – at a short notice – from places all over India is no mean job. Staying abreast with the latest and the trendiest comes at a huge cost. The operation never sleeps!

Committed to fulfilling the dreams of global Indians to get perfect ethnic wear from the comfort of their homes, has partnered with leaders in logistics, so that your beautiful outfits reach you in time without any hassle. It ships worldwide. It has a trusted courier partner in place for secure delivery to all international locations. With refined systems and processes, and insistence on 100% secure payments, great quality and real-pricing, ensures bringing a wonderful buying and browsing experience to its patrons.




Why should I choose to buy from rests on the cornerstones of high quality, authenticity, consistent market research and great customer support. Itensures that customers get the best – in quality, service and merchandise. Backed by the trust and promise inherent to the brand Asopalav – a market leader in Indian ethnic fashion, all processes and systems at are meant to ensure that the whole online buying process is seamless and hassle-free for every client. You will get the best and latest in Indian ethnic fashion on Our payment systems are 100% secure, and you can transact and buy with us in complete confidence.

Can I trust is a 100% trustworthy platform. We will never leech your money. Our brand is backed by Asopalav – a reputed and respected name in Indian ethnic fashion.’s insistence on great quality and absolute customer delight differentiates it from the sea of e-commerce platforms.

What should I do If my transaction fails?
You will get an auto generated email of the failed transaction. You will have to make sure that the information passed onto the payment gateway is accurate, i.e. account details, billing address, password (in case of net banking).

If your account has been debited after a payment failure, the money will be rolled back, after confirmation from the bank. It will take about 7-10 business days for the refund to reach your account.You can get in touch with us with your order number, or send an email to for clarifications. Please recheck, if you have given your card details correctly. If so, please contact your bank and explain that you are trying to purchase from an online store. Your bank might have blocked your card for security issues.

How do I get in touch with your team?
Please email us at for any concerns. You may also call us at +91 79-666-11-900 from Monday to Saturday. Our representatives are also available on Live Chat at during Monday to Friday, from 10.30am to 7.30pm, IST. Leave us your concern, name and number on email, and we can also get in touch with you. You may also get in touch with us via a message on our facebook page -

Why do I see 8-10 days dispatch time on the product page, then?
What you see on product page is the Dispatch Time. It refers to the time we take to procure, finish and customize your chosen merchandise. Once we dispatch your product, it is handed over to our shipping partners (courier agents). The delivery time from courier varies basis your location. For more details, you may visit our Shipping Policy page.

How do I get in touch with your team?
Please email us at for any concerns. You may also call us at +91 79-666-11-900 from Monday to Saturday. Our representatives are also available on Live Chat at during Monday to Friday, from 10.30am to 7.30pm, IST. Leave us your concern, name and number on email, and we can also get in touch with you. You may also get in touch with us via a message on our facebook page -

How would I know the shipping cost on my selected product/s?
You will get to know of the applicable shipping charges from the “product page” of your chosen merchandise itself. When you open the page to view a product on our website, you will see the tab “Know Shipping Charge” on the right. The drop-down menu will reveal the countries’ options. Once you select your country, you will be able see the applicable shipping charges for that product.

Can I order by Phone?
Yes, you can call us at +91 79-666-11-900. We are available on chat at between Mondays to Friday - from 10.30am to 7.30pm, IST. You can also mail us your details and requirements, mentioning name, phone number and time to be contacted – and our representatives will get in touch with you. ships to which countries? offers worldwide shipping facility. Wherever you may be across the world, you can now get your favorite Indian fashion right at your doorstep. Shipping times and charges may vary, but you can get your chosen ensembles in any country or part of the world, including all states of USA, UK, countries across Europe, Canada, Australia, China, Singapore, all Middle Eastern countries etc. We also ship all across India at no extra shipping cost.

What is the shipping time?
Shipping time refers to the time your merchandise reaches your doorstep (or chosen location) from the day of your order. It is variable, and depends on location, merchandise and customization level. However, we try to ensure that shipping time doesn’t exceed 21 days from the date of your order. For more details, you may visit our Shipping Policy page.

How much are the shipping charges?
There are no shipping charges for normal delivery to almost all locations within India. Nominal shipping charges (as per the courier and freight charges) are applicable to merchandise shipped outside India. The shipping charges vary as per shipment, product weight and delivery location (destination).

What is your Shipping Policy?
We endeavor to deliver your chosen merchandise at the earliest. We have partnered with trustworthy logistics partners and shipping agents, which ensures absolutely secure delivery. For details, you may visit our Shipping Policy page.

Of Delighted

I am posted in an Indian small town, the campus is a good 5 kms away from markets - buying latest stuff is dependent on my visits to my native city - which is not often. So I depend on for sarees, anarkalis etc. I also bought a simple lehenga recently when I had to attend a colleague's wedding & may I take the liberty to praise myself ;-) - I looked smashing. In fact, a senior professor genuinely got concerned - telling me that looking this attractive may pose danger to my safety in this hinterland!! Thank you for bringing happiness to my cottage door.

-Raima Shrinath | Mahendragarh, Haryana

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