It’s almost 2023, that time of the year when the fashion circles have their minds racing through which trends, styles, and colors will rule in the coming months. And when it comes to projecting palettes, we surely cannot miss out on the Pantone Color of The Year 2023! After Very Peri, an imaginative blend of purple and indigo that guided the trends of 2022, this year, Pantone has ventured into the emerging digital world and celebrates the mystifying beauty of the multiverse.

The official Pantone Color of The Year 2023 is- Viva Magenta, a deep yet playful shade of crimson red with an electrifying feel. The futuristic hue is a reflection of imaginative moments created in the world of Virtual and Augmented Reality, urging us to break away from the basics and experiment fearlessly!

The vivid magenta shade is a breather for the fashion-savvy squad that loves expressing its unique self aesthetically. It is a hue meant for those who dare and aspire to be stylishly bold without crossing over to being too loud.

In connection with the upcoming wedding wear trends of 2023, this shade of deep and vibrant pink-red has a lot in store for brides. With a smooth shift from the quintessential red bridal lehenga, the viva magenta shade is worth a try if you’re planning to tie the knot soon.

For the bridesmaids- the Pantone 2023 color will have you rejoicing in its effortlessly youthful and glamorous feel. From magenta fusion suits to classic Anarkali dresses, Indian ethnic wear in magenta is all out there to explore and flaunt in your unique way!

When it comes to sporting Indian outfits, how could we miss out on the most graceful and utterly versatile ensemble – the saree? It’s the right time to enjoy a shopping haul with trendy magenta sarees made in soft and fluid fabrics like chiffon, lycra, and georgette to accentuate the silent sensuous appeal of the Pantone 2023 color.

And if that’s not enough, having a magenta Kurti in your office wear closet is also a good idea. The shade is as formal as casual, to be a power-dressing palette for the modern, independent woman.

We’re super excited to bring the Pantone color to your closet with the latest trends of the upcoming season. Are you ready to indulge in the gorgeously animated color? Here are some trendy picks from our online store- stay tuned as we roll out newer versions of Indian ethnic and contemporary wear that channels the trends of the year most stylishly!