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Kurtis: A trendy treat for the modern Indian women

With changing times, people’s lifestyle and wardrobe preferences undergo tremendous change. Over the years, the traditional salwar-kameez, which is basically from North India, had been losing its market to western outfits. Indian designers and brands had to keep up their market and come up with something that would appeal to the expanding modern Indian society. The traditional attire, thus, got a contemporary make-over in the form of kurtis.

How is a tunic different from a kurti?

A kurti – that gets its name from iconic Indian-wear Kurta - is basically like a kameez, which is trendy and can be worn with denims, leggings, trousers or jeggings. A tunic is slightly different. It is more like a midi-dress, which has an Indian ethnic or fusion look. However, these two terms are usually used interchangeably. Since their introduction to the market, such contemporary kurtas have been widely accepted by Indians as well as global citizens and are a trendy replacement to traditional suits. They can be innovatively designed for formal or office wear, casual as well as special occasions, thus, making them very versatile. Designers have experimented with lots of necklines, prints, flares, pleats and drapes, which has made these modern kurtas highly preferred garments. Initially, they were preferred by only young girls and working women, but now even middle-aged as well as older women have been opting for these practically convenient and smart garments. The current trends in these attires include off-shoulder necklines, high-low hems, panelling and pleated flares. For casual outings, multi-print tunics look trendy, while for party wear, embroidered and embellished ones look stylish. For office-wear, kurti is the most trending outfit, since it is easy to carry, and suits all body shapes. Multiple kurtis can be paired with the same bottom and vice versa thus making your mix-and-match wardrobe interesting. Thus, these colourful and multifaceted kurtas are a non-negotiable part of any work-wear wardrobe now. They are also available in multiple length and silhouette options – so basically there is no dearth of options and variations.

Where can I buy good kurtis online?

Our website, has a beautiful collection of latest kurtis and tunics in georgette, cotton, rayon, silk and many more fabrics. You can find them in all sorts of designs and for various occasions. Buy stylish and trendy cotton and blended kurtis for every-day, casual or work wear, or pick designer kurtis in asymmetrical hemlines and many design details and embroideries. We deliver high quality garments at the best price with a smooth online shopping process. Check out and shop our carefully assorted collection online and step out in your stylish best!

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