Fashion is the constant that changes with every season- and while the thrill of wardrobe novelty is always there- as a style maven, you need be on high alert! Indian runways have been introducing exotic fusion and new versions of the classics; social media is abundant with millions of styles in sarees, wedding lehengas, Kurtis, and every other clothing category. While the designers are the initiators of trends, it is the millions of women around the world who decide which styles are here to stay.
Best Selling Indian Ethnic Wear
Loaded with styles and silhouettes, palettes, and prints of all sorts, our site assorts best-sellers for all categories. These are the tried-and-tested merchandise, the ones that real customers have endorsed heartily on various occasions.
Best-Selling Lehenga Cholis
Nothing beats the grandeur of the Indian lehenga, and that explains how this imperially elaborate ensemble has managed to top the list of wedding staples. Where classics like Banarasi silk lehengas and embroidered silk floral lehengas symbolize an eternal trend, the present-day trends dictate a shift towards modern elements. It’s the season of tiered and ruffle lehengas, 3D embellished statement lehengas and sequin & mirror-work lehengas in subtle base palettes.
Best-Selling Salwar Suits
The North-Indian salwar kameez is not a regional garment anymore. With its plethora of versions combining style and comfort and some akin to Western clothing, salwar suits have become a fashion favorite for every generation.
While Palazzo suits and Anarkali suits have been ruling as this season’s must-haves, the number of fusion variants is on the rise. Lightweight lehenga suits, peplum suits, and indo-western palazzo & crop top coordinates layered with jackets are styles to look out for if you’re willing to innovate your closet. Sharara suits are another ruling version, especially for occasions like weddings and festivals.
Super-flared and floor-length net suits with dainty embroideries seem to have permanently made it to the bridal segment and occasion-wear like the engagement ceremony and pre-wedding functions. Given below are our top-grossing salwar suits.
It would be an understatement to say that sarees are forever. Six yards of elegance crafted in all sorts of palettes, fabrics, and embellishments is not just a symbol of traditions; it is a complete statement of style. While falling beautifully over curvy frames, the saree ensemble is a balance of modesty and sensuousness. No wonder it strikes a chord with women of all age groups and fashion preferences!
Indian silks are globally renowned for their opulence and heritage appeal. While silk sarees are a perpetual festive favorite, the fashion-forward ladies have taken a fancy to frilly details. Ruffle sarees are a party statement this season. And if you’re one of those who prefer a break from draping, pre-stitched sarees are also trending!
Another trending catching up, especially with Gen-Z is plain sarees with statement borders. Easy to style both ways, these minimalistic sarees are worth stocking up for the coming seasons.
If you connect to the Indian culture in any way, then your wardrobe ought to have some Kurtis! From daily chores to office and gala dinners, Kurtis are adaptable for every occasion. Plus, they fall into the zone of comfort fashion- offering benefits galore.
Among its ever-expanding versions, Anarkali Kurtis and coordinated Kurti-palazzo sets are reigning this season. With the WFH routines and virtual socializing catching up, Kurtis in comfy cotton, rayon, and lightweight georgette stand out as preferred styles.
Power prints have also moved into the Indian fashion scene as a summer-friendly detail.
Best-Selling Kids’ Wear
Little minds full of big ideas- it is challenging to please kids today because they are so well-versed with trends and clear about their wardrobe choices! For the millennial kid, fashion starts at an early age. By replicating popular trends in smaller sizes, our kids’ collection has drool-worthy festive outfits.
Brocade lehenga cholis and endearing Anarkali gowns for the girls, while classic kurta sets and indo-western suits for the boys majorly sum up the trends for little stars.
We always love endorsing classics like brocade sherwanis, royally appealing Jodhpuri suits, and silk kurta pajama sets. While our customers have shown their love for these forever styles, indo-western suits and kurtas sets with Nehru jackets are also some of the leading trends of the season.
Indian men have opened up to newer sartorial choices, especially palettes. Colors like soft pink, bright mint blue, and purple have also made it to the menswear segment, taking over the timeless trends of dark colors and earthy tones. The use of off-beat prints and vivid motifs lends a novel charm to men’s ethnic wear. The images below will give you a better idea!
Accessories play a major role in elevating ethnic outfits. Indigenous artisans and craftsmen have preserved the culture-rich heritage with filigree necklaces, chunky oxidized metal earrings, and diamond-studded pieces. Chandelier earrings with pearl drops and jhumki-balis are some of the other all-time favorites for Indian ethnic wear.
In the era of contemporary style and blended fusion, one must not underestimate the impact of a statement dupatta! Banarasi silk and digital-print dupattas are a trending favourite among women of all ages. And well, while the trend of mix-and-match is escalating, you might as well invest in a variety of bottoms- especially comfy palazzos, breezy skirts, and sleek ethnic trousers.
Clutch bags have become an everyday companion- for brunch meets, kitty parties, shopping trips, and coffee moments. Vibrant colored clutches printed with motifs and quirky slogans are a growing preference among women, while embroidered and crystal-studded ones remain a party-ruling add-on.
When it comes to accessorizing for men’s wear, the one festive staple you ought to have is- the Safa. These colorful head accessories with ornate accents can instantly elevate even the simplest of kurta sets.
Shopping from the best-seller collections gives you instant access to popular merchandise endorsed by our global clientele. Explore our curations to get your hands on the best of the best!