Fashion changes with every season, and as a style maven, you’d want to know the latest market trends! While designers introduce trends, it is the millions of women around the world who decide which styles are here to stay.

So here we present our most-loved outfits in February that will guide you well to choosing the best styles for the upcoming summers and the wedding gala.

Best Selling Indian Ethnic Wear

Best-Selling Lehenga Cholis

Nothing beats the grandeur of the Indian lehenga, and that explains how this imperially elaborate ensemble has managed to top the list of wedding staples. Where classics like Banarasi silk lehengas and embroidered art silk floral lehenga have become an eternal trend, the present market scenario is an amalgamation of plenty of contemporary styles. Lehenga sarees are the next-gen version of ethnic wear, and so are jacket lehenga cholis, while frills and sheers are some of the ruling details of the season.

From vibrant ceremonial colors to softer pastel tones, woven motifs to dramatic 3D appliqués, lehenga cholis have seen every hue and detail. Here are some of our popular lehenga choli designs from the previous month.

Best-Selling Salwar Suits

Taking several forms- the traditional Punjabi suit has transformed into a fashion-friendly garment. The segment, which is ruled by Palazzo suits and Anarkali suits, also has plenty of fusion variants like indo-western lehenga suits and jacket suits to its kitty.  Sharara suits are another ruling style, especially for occasions like weddings and festivals.

Floor-length net suits with sheer details and intricate embroideries have invaded the bridal segment for occasions like the engagement ceremony and pre-wedding functions. If you’re looking for a figure-enhancing style, we’d suggest peplum suits. The frock-style peplum detail is slowly taking over the ethnic and fusion wear scenario. Given below are the top-grossing salwar suits from the previous month.

Best-Selling Sarees

It would be an understatement to say that sarees are forever. Six yards of elegance crafted in all sorts of palettes, fabrics, and embellishments is not just a symbol of traditions; it is a complete statement of style. Falling beautifully over curvy frames, the saree ensemble is a balance of modesty and sensuousness. No wonder it strikes a chord with women of all age groups and fashion preferences!

Indian silks are globally renowned for their opulence and heritage appeal. While silk sarees are festive favorites, embroidered and printed georgette sarees, as well as plain sarees edged with striking borders and paired with designer blouses, are some of the other trending styles. Scroll down t see which sarees are fashionistas across the world buying!

Best-Selling Kurtis

Kurti is one silhouette that most of the women cannot do without these days. From daily chores to office and gala dinners, Kurti is for every occasion. Inherently falling into the zone of comfort fashion, they have become a sought-after garment for conservative ladies as well as fashion-forward women. A-line and Straight-cut Kurtis are some of the infancy styles of this contemporary silhouette, which are still trending today.

However, the last few seasons have given rise to plenty of new versions of the Kurti- like Anarkali Kurtis, Kurti-palazzo sets, dual-layered Kurtis, and Kurti gowns. Power prints have also moved into the Indian fashion scene as a summer-friendly detail. Here are some of our top-selling kurtis.

Best-Selling Kids’ Wear

Little minds full of big ideas- it is a challenge to please kids today because they are so well-versed with trends and clear about their wardrobe choices! For the millennial kid, fashion starts at an early age. Replicating popular trends to fit little angels and super-heroes, our kids’ collection has an assortment of drool-worthy festive outfits.

Ruffle lehenga cholis and Anarkali gowns for the girls while silk kurta sets and indo-western suits for the boys majorly sum-up the trends for these little stars.

Best-Selling Menswear

We surely love and endorse classics like brocade sherwanis, royally appealing Jodhpuri suits, and silk kurta pajama sets. While our customers have shown their love for these forever styles, indo-western suits and kurtas sets with Nehru jackets are also some of the leading trends of the season.

Indian men have opened up to newer sartorial choices, especially palettes. Colors like soft pink, bright mint blue, and purple have also made it to the menswear segment, taking over the market that had been ruled by dark colors and earthy hues. Another trend that has taken a rise in the men’s clothing category is the use of off-beat prints and vivid motifs. The images below will give you a better idea!

Best-Selling Accessories

Indian outfits look better when styled with ethnic ornaments! Indigenous artisans and craftsmen have given shape to a culture-rich heritage of jewelry like filigree necklaces, chunky oxidized metal earrings, and diamond-studded pieces. Chandelier earrings with pearl drops and jhumki-balis are some of the other all-time favorites for Indian ethnic wear.

Clutch bag, the previously party-only accessory, has now become an every-day companion- for brunch meets, kitty parties, shopping trips, and coffee moments. Vibrant colored clutches printed with motifs and catchy slogans are a rage among women, while embroidered and crystal-studded ones remain a party-ruling add-on.

Shopping from the best-seller collections gives you an assortment of tried-and-tested merchandise that has been endorsed by several women from our global clientele. Explore our top-sellers to get your hands on the best of the best!